Mónica Deza, CEO of Bendit Thinking, gave a talk on digital signage on the second day of the XXIV Outdoor Advertising Conference, held in Toledo, Spain. In her talk, entitled «Smart Signage: New Measures of Effectiveness», Deza shared her experience in measuring the effectiveness of advertising in digital media.
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(Photo courtesy of marketingdirecto.com)
Present and future of digital signage